woo

6 definitions • 8 examples

to try to persuade someone to support you or to use your business:

The party has been trying to woo the voters with promises of electoral reform.

The airline has been offering discounted tickets to woo passengers away from their competitors.

If a man woos a woman, he gives her a lot of attention in an attempt to persuade her to marry him:

He wooed her for months with flowers and expensive presents.

to try to persuade someone to support you:

A candidate must woo voters by making them feel important.

dated To woo someone is to try to persuade that person that you are a good person to marry.

to try to persuade a particular group of people to support you or use your business:

woo sb away from sth The airline was heavily discounting fares to woo passengers away from their competitors.

woo sb with sth The team's new owners hope to woo disappointed fans with several high-profile players.

Lin is trying to clear her company's legal status as she woos investors.

if one company woos another, the main shareholders in the first company talk to those in the second about the possibility of a merger or friendly takeover:

Cadbury wooed the American firm for a decade until it agreed to be bought.