sweeps

2 definitions • 6 examples

a period of time when measurements of the number of people watching different television stations are made so that the cost of advertising on each station can be set:

It was deliberately broadcast during the sweeps for shock value.

Advertising rates are set during sweeps week.

November is one of the sweeps months when viewer numbers are measured.

They attracted more viewers in this age group than any other network during sweeps.

Part two of the series doesn't air until the sweeps.

a list, produced at particular times of the year, that measures how popular television programmes are. The list is used especially to decide advertising prices based on the size of a programme's audience:

NBC leads in February's sweeps rating period.