sponsorship

5 definitions • 5 examples

money that is given, usually by a company, to support a person, organization or activity:

The orchestra receives £2 million a year in sponsorship from companies.

the act of sponsoring someone or something or of being sponsored:

the brands sponsorship of sports events

the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising:

The company is reviewing its €6 million a year advertising and sponsorship budget.

the act of supporting a new idea, especially a law:

He was criticized for his sponsorship of the bill.

the act of supporting a person, organization, or activity by giving money, encouragement, or other help:

We have a student sponsorship scheme, sponsoring students from 18 through university.