26984 words

slogan

3 definitions • 5 examples
1
a short easily remembered phrase, especially one used to advertise an idea or a product:

Examples:

an advertising slogan
a campaign slogan
2
a short, easily remembered phrase used to describe the character of something, esp. a political idea or a product:

Examples:

That old campaign slogan really means that there should be jobs and enough food for all citizens.
3
a short, easily remembered phrase used by an organization so that people will recognize it or its products:

Examples:

advertising/marketing/branding slogan The company's advertising slogan in the 1970s and 1980s was "You can be sure of Shell".

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