reposition

3 definitions • 6 examples

to move something to a different place or position:

The TAB function can be used to reposition the cursor.

The tube was then repositioned.

to change the way people think of something, usually so that more people will like it, buy it, or support it:

"We want to reposition the brand in a way that says we're stylish and fun," says the vice-president of marketing.

He is trying to reposition his party as centrist.

to change the way that people think about a product, service, or company:

She has completely repositioned the newspaper, from the political right to a broadly left of centre position.

reposition sth as sth The airline has been trying to reposition itself as a regional carrier, but it still spends like a national one.