redirect

4 definitions • 8 examples

to change the direction of something, especially to send a letter to a new address:

Resources must be redirected into the many under-funded areas of education.

Please redirect any mail that arrives for me to my address in Ottawa.

to use money, assets, etc. for a different purpose from the one they were originally intended for:

redirect sth (from sth) to sth Cost savings have allowed companies to redirect resources to other projects.

redirect money/resources/funds Some of the money driving the internet advertising boom has been redirected from television marketing budgets.

redirect sth into/toward(s) sth Most of the subsidies are redirected to environmental schemes.

Prices have been slashed by 15%, with advertising revenues redirected towards younger, more upmarket buyers.

to send mail to someone's new address:

We asked the Post Office to redirect all our mail.

if someone redirects a telephone call, the call automatically goes through to a second number, rather than the one originally called:

redirect sth to sth More than 15,000 students signed up to a scheme to have all their calls redirected to a personal number.