redefine

3 definitions • 8 examples

to change the meaning of something or to make people think about something in a new or different way:

Social networking has redefined the meaning of "friend".

We want to redefine the way people look at mental illness.

to give something a new meaning:

Researchers have called for the government to redefine dietary guidelines.

to change the way you think about a situation or activity because of new developments or ideas:

The whole concept of "retirement" has been redefined in recent years.

Public service broadcasting needs to be assessed and redefined in the multi-channel digital world.

redefine a business/industry/market The bank is in the process of redefining the business of its troubled investment-banking subsidiary.

redefine a role/relationship/approach A company that redefines its sales approach without giving its staff the tools to support the new approach can find itself in a worse position than if it had done nothing at all.

redefine what/how, etc. Technology has redefined how people make decisions.