penetration

5 definitions • 3 examples

a movement into or through something or someone:

Sunscreens can help reduce the penetration of ultraviolet rays into the skin.

The company is trying to increase its penetration of the market.

the act of putting your penis or another object into someone else's body as a sexual act

someone's ability to understand quickly and well

a level of sales, or of increase in sales, of a product or service in a particular area:

broadband/internet/mobile-phone penetration Broadband penetration is set to soar in Eastern European markets.

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