niche

9 definitions • 12 examples

a job or position that is very suitable for someone, especially one that they like:

He has carved/made a niche for himself as a financial advisor.

an area or position that is exactly suitable for a small group of the same type:

an ecological niche

a hollow in a wall, especially one made to put a statue (= artistic object) in so that it can be seen

interesting to, aimed at, or affecting only a small number of people:

MMA is not a niche sport any more.

Cars with classic black or grey are easy to resell, but those with red or green interiors are more niche.

niche marketing

a job, position, or place that is very suitable for someone:

She’s never quite found her niche on television.

A niche is also an organism's specific position or purpose within the group of organisms with which it lives

a hollow made in a wall, esp. one designed to put a statue in so that it can be seen

an opportunity for a business to offer a product or service that is not offered by other businesses:

a niche in sth There is a niche in the market for this kind of product.

create/carve a niche The company has carved a niche for itself in the watch-making business.

look for/find a niche They found a niche by selling their line of leather goods through small boutiques that could offer personalized service.

exploit/expand a niche

a job or position that is suitable for a particular type of person:

High-quality web development has generated lots of new niche roles in organizations.

a niche job/position