merchandising

5 definitions • 5 examples

products connected with a popular film, singer, event, etc., or the selling of these products

the activity of making people aware of your products and increasing sales through advertising, special events, etc.

the activity of advertising or selling goods

products connected with a popular film, event, famous person, etc., or the selling of these products:

They hope to raise £12m from the sale of tickets and merchandising.

merchandising income/revenue/sales The $250 million figure reportedly includes merchandising income and a share of the film's profits.

Warner Bros owns exclusive merchandising rights to the Harry Potter character.

merchandising activities/deals/opportunities

the activity of making people more aware of your products and increasing sales through advertising, special displays or events, etc.:

Sales growth has been hurt by a misguided merchandising strategy.