marketing

4 definitions • 10 examples

a job that involves encouraging people to buy a product or service:

a career in marketing

Our marketing people have come up with a great idea for the launch of the new model.

shopping:

We like to get the marketing done on Thursdays so we can have the weekend free.

the work of advertising and offering goods or services for sale:

marketing strategies

She’s the director of marketing.

the business activity that involves finding out what customers want, using that information to design products and services, and selling them effectively:

Mr. Harris was previously director of sales and marketing.

a marketing campaign/plan/strategy Part of her job involves devising clever marketing strategies.

a marketing company/department/division He operated his own marketing company until his major client got sold last year.

marketing costs/expenses/budget Loyal customers are easier to retain, so marketing costs for these customers should be lower.

a marketing director/manager/officer He was marketing director of colouring and skincare products and has recently been appointed overall marketing director.