loyalty

3 definitions • 5 examples

the quality of being loyal:

His loyalty was never in question.

Her loyalty to the cause is impressive.

your feelings of support or duty towards someone or something:

My loyalties to my family come before anything else.

the quality of being loyal to a particular company or brand:

loyalty to sb/sth Flexible working hours encourages employee loyalty to the company.

Firms try to build loyalty by creating a brand name.