26984 words

juju

3 definitions • 7 examples
1
a belief system that includes magical objects, especially a traditional religion of some West African countries, or the magical powers that someone or something has according to these beliefs:

Examples:

They have tried to eliminate juju, or witchcraft, but it still has many believers.
That man has juju and can appear and disappear.
He consulted juju men, traditional healers.
2

Examples:

The witch doctor assured the villagers that his jujus would protect them.
He said the bag of herbs, coffee beans wrapped in dry banana leaves, dead fireflies and bats was a juju, but he was not worried by it as he did not believe in witchcraft.
3
magic or a mysterious quality that gives something power, brings good luck, or makes something succeed:

Examples:

Words, like objects, can lose their juju over time.
Branding is largely juju, in my opinion — nobody really understands how it works.

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