26984 words

hype

6 definitions • 10 examples
1
a situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest:

Examples:

media hype
hype around/surrounding There's been a lot of hype around/surrounding his latest film.
I've been put off reading the book by all the hype.
2
to repeatedly advertise and discuss something in newspapers, on television, etc. in order to attract everyone's interest:

Examples:

be hyped as It's being hyped as the musical event of the year.
3
information that makes something seem very important or exciting:

Examples:

The big-name, big-money New York art world is full of hype.
4
to make something seem more exciting or important than it is:

Examples:

No sports event is more hyped than the Super Bowl.
5
advertising, news reports, and public praise for a new product or service, which is used to make people excited about buying or trying it:

Examples:

hype around/surrounding/about sth After the e-commerce explosion and the hype around the business-to-consumer model came the business-to-business model.
6
to advertise or praise something a lot in newspapers, on television, online, etc. in order to make people excited about it and want to buy or try it:

Examples:

Over-enthusiastic followers hyped this company to the moon and now sales are failing to match those heady expectations.
Europe was hyped up as the place to invest last year.

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