📖 Dictionary

26984 words

guerilla

2 definitions • 3 examples

1

unusual methods of getting attention for a product or service, usually ones that cost little money and involve giving or showing things to people in public places:

Examples:

They are a design studio in Los Angeles specializing in guerrilla marketing, using street-art techniques to promote brands.

Uploading a video to YouTube is a relatively inexpensive form of guerrilla marketing.

2

any form of marketing that is original, unusual, and not expensive:

Examples:

a guerrilla marketing campaign

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