gimmicks

3 definitions • 6 examples

something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something:

publicity gimmick The campaign was a publicity gimmick aimed at winning back customers.

sales/marketing gimmick They give away free gifts with children's meals as a sales/marketing gimmick.

something invented esp. for the purpose of attracting attention and that has no other purpose or value:

The proposal to cut taxes was nothing but a campaign gimmick.

something that is not serious or of real value, which is used to attract people's attention or interest:

The Senate opened debate on the balanced-budget amendment, with Democrats calling it a gimmick.

advertising/marketing/promotional gimmick Some Wall Street bankers say one-stop shopping is more of a marketing gimmick by the banks.

The fan-voting element is little more than a gimmick that helps the network distinguish its award show from others.