conversion

10 definitions • 12 examples

the process of converting something from one thing to another:

conversion of something into something Solar power is the conversion of the sun's energy into heat and electricity.

a process in which someone changes to a new religion or belief:

conversion to Her conversion to Buddhism/Islam was a very gradual process.

undergo a conversion He used to be very right-wing, but he's undergone something of a conversion recently.

a place for living in that has been changed from its previous use:

a barn/factory conversion

the process of getting a customer who visits a website, sees an advertisement, etc. to buy a product, or a customer who does this:

The aim of the marketing is to increase conversions - that is, the number of visitors to the site who are paying customers.

Although the number of responses to closely targeted ads will be lower, the conversion rate will be higher.

in rugby, an attempt to score more points after a try by kicking the ball over the bar and between the two posts

in American football, an extra point or points that are scored after a touchdown

the process of changing from one type of system or organization to another:

currency conversions

conversion into sth the conversion of euros into US dollars

conversion (from sth) into sth the building society's conversion from a mutual organization into a public limited company

conversion to sth Conversion to digital TV will take place over a number of years.

the process of exchanging preferred shares (= shares that give you special rights) for ordinary shares:

The interest rate and conversion price will be determined before the offering closes.

the process of changing computer data so that it can be read by a different software program:

file conversion

the illegal act of giving away or selling property that belongs to someone else