26984 words

brands

15 definitions • 34 examples
1
a type of product made by a particular company and sold under a particular name:

Examples:

brand of This isn't my usual brand of deodorant.
She has worked on ad campaigns for well-known brands.
Most people associate the brand with high quality.
The manufacturer's brands include many popular cosmetic ranges.
2
the set of qualities that people connect with a particular product or organization:

Examples:

The company spent a lot of money and energy establishing its brand.
His actions risk badly damaging the party's brand.
3
the set of qualities that people connect with a particular person, or the idea of themselves that the person tries to present to others:

Examples:

A spokesperson for the company said, "She is the perfect ambassador for us because her personal brand is very much aligned with our corporate mission."
I have to be careful what pictures I post on social media, because I don't want to tarnish my brand.
4
a particular type of something, or way of doing something:

Examples:

5
a piece of burning wood used to give light
6
a mark that is burned or frozen into the skin of an animal such as a cow to show who owns it:

Examples:

The brand was still visible on the animal's hide.
7
to say that someone or something is a particular bad thing, usually when this is unfair:

Examples:

Because of one mistake he was branded a criminal.
The media branded him racist.
brand someone/something as something He claims the report unfairly branded him as a bad credit risk.
8
to make a product, organization, person, or place easy to recognize as different from others by connecting it with a particular name, design, symbol, set of qualities, etc.:

Examples:

In my job I've learned how to brand and promote a product.
You can brand the website with your own colours and logo.
They have branded the service as an ethical, environmentally-friendly investment option.
brand yourself as something This is not good enough for an airline that brands itself as a premium luxury carrier.
He branded himself "The New Vegan Chef."
9
to mark an animal such as a cow by burning or freezing its skin to show you own it:

Examples:

The cattle were rounded up and branded.
10
a type of product made by a particular company:

Examples:

This isn’t my usual brand of deodorant.
11
a special symbol on the skin of an animal that shows it belongs to someone:

Examples:

cattle brands
12
to consider or refer to someone as being bad or as having done something bad:

Examples:

They branded him as a man without moral convictions.
13
to mark the skin of an animal with a particular symbol to show that you own it
14
the name of a product produced or sold by a particular company:

Examples:

The group is expanding its key brands north of the border.
a well-known/popular/top-selling brand The supermarket's own label range has now surpassed a number of top selling brands.
15
to give a product a particular name or label in order to sell it:

Examples:

We want these local craftsmen to realize the commercial benefits of branding these products.
brand sth as sth Many consumers are more likely to buy products branded as Fairtrade.

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