branding

3 definitions • 10 examples

the act of making a product, organization, person, or place easy to recognize as different from others by connecting it with a particular name, design, symbol, set of qualities, etc.:

The successful branding and marketing of the new beer has already boosted sales.

The concept of personal branding is extremely important to social media influencers.

a branding strategy/consultant

the design, symbols, colours, etc. that people connect with a particular product or company:

We produce a wide range of merchandise that can be customized with your corporate branding.

The organizers are offering sponsors prominent branding during the championship.

the activity of connecting a product with a particular name, symbol, etc. or with particular features or ideas, in order to make people recognize and want to buy it:

Successful branding uses design to reinforce customers' visual memories.

If you are aiming for a more mass market you may need to take a new look at your branding.

Last month the company launched an aggressive new branding campaign on national TV.

By applying a branding strategy, the company has fortified its position in the face of growing competition.

a branding expert/firm/agency