beachhead

2 definitions • 3 examples

an area of land near the sea or a river that an attacking army has taken control of and from where it can move forward into enemy country:

The troops quickly established a beachhead and were preparing to advance.

a position in a market that a company achieves and that it hopes to make stronger in the future:

We acquired 49% of the company, providing us a valuable beachhead in the growing Asian market.

gain/establish a beachhead The company are keen to establish a beachhead in California's lucrative energy market.