awareness

2 definitions • 6 examples

knowledge that something exists, or understanding of a situation or subject at the present time based on information or experience:

Public awareness of the problem will make politicians take it seriously.

Environmental awareness has increased dramatically over the past decade.

knowledge and understanding of a particular activity, subject, etc.:

customer/public/consumer awareness Assessment procedures reveal how effectively the brand translates customer awareness into purchases and retention.

awareness of sth Recent campaigns have led to a dramatic increase in awareness of environmental issues.

build/increase/raise awareness The guidelines are an important tool for raising awareness about current management thinking.

increasing/growing/heightened awareness Employees are using a heightened awareness of work flow and demand to cut waste, eliminate cost, and boost quality.