assuring

4 definitions • 6 examples

present participle of

to tell someone confidently that something is true, especially so that they do not worry:

assure sb of sth The unions assured the new owners of the workers' loyalty to the company.

rest assured You can rest assured (= feel confident) that I shall be there as promised.

[ + speech ] "Don't worry, your car will be ready tomorrow," the mechanic assured him.

[ + (that) ] She assured him (that) the car would be ready the next day.

The prime minister assured the electorate taxes would not be increased after the election.

to cause something to be certain:

The play's popularity has been assured by the critics' rave reviews.

(of an organization) to promise to pay an amount of money to a person or their family if that person becomes ill, gets injured, or dies, in return for small regular payments