26984 words

advertising

5 definitions • 16 examples
1
the business of trying to persuade people to buy products or services:

Examples:

Fiona works in advertising.
the advertising industry
2
a business that makes things known generally or in public, esp. in order to sell them:

Examples:

an advertising campaign
She works in advertising.
3
the activity of making products or services known about and persuading people to buy them:

Examples:

TV/online/radio advertising Understand how effective online advertising is and how different users react to different kinds of adverts.
cigarette/tobacco/alcohol, etc. advertising They want to ban tobacco advertising on billboards.
Around half of its $2.6m revenues last year came from advertising.
The company has also halved its advertising budget, the simplest and easiest cost to cut.
advertising costs/revenue
an advertising strategy
4
the industry involved with making products or services known about and persuading people to buy them:

Examples:

She works in advertising.
the advertising business/industry/sector Marketing on social networking sites is a fast-growing part of the online advertising business.
an advertising executive/manager
an advertising company/group
5
pictures, signs, pieces of film, etc. that are used to advertise products or services:

Examples:

They stopped using his image in their advertising after his arrest.
We spend a lot of money on TV commercials and other advertising.

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